Twitter / X Admin Assistant

ABOUT

Is a real-time interview copilot SaaS platform helping candidates perform better during live interviews and high-stakes professional conversations. We operate in the fast-growing AI productivity space and are building a strong brand presence with founders, job seekers, recruiters, and HR professionals — a community that lives on X.

This role is a key part of our marketing growth strategy. We need someone who understands the rhythm of X and can grow our account with the right audience: professionals, candidates, and career-focused individuals who are exactly who our product is built for.

ROLE OVERVIEW

We are hiring a dedicated Twitter/X Virtual Assistant to manage and grow our X presence from the ground up. You will own our daily posting, engagement, thread strategy, DM management, and analytics — operating inside our account as an extension of the LockedIn AI marketing team.

This is not a generic social media role. X is our primary brand-building channel for reaching tech-savvy professionals, job seekers, and career development communities. We need someone who understands X culture specifically — the tone, the threading mechanics, the engagement windows, and what makes content on this platform actually perform.

Schedule: Monday to Friday, 9:00 AM to 1:00 PM, New York, EST (4 hours per day / 20 hours per week)

Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job

KEY RESPONSIBILITIES

Content Writing & Scheduling

Write 3–7 tweets per day in LockedIn AI’s brand voice — standalone posts, polls, quote tweets, and replies
Build and maintain a weekly content calendar aligned to our content pillars
Batch-write and schedule content using Buffer, Hootsuite, or X’s native scheduler
Maintain consistent daily posting across weekdays without gaps in cadence
Thread Creation & Long-Form Content

Research and write 2–4 high-quality threads per week on topics like interview prep, career growth, AI tools, and job market trends
Structure threads for maximum readability, shares, and saves
Post threads at optimal engagement windows for our target audience
Engagement & Community Building

Respond to all mentions, comments, and replies within agreed SLA (target: same business day)
Proactively engage with 10–20 relevant conversations per day in career, AI, SaaS, and HR-adjacent threads
Follow and engage with target accounts: career coaches, recruiters, HR professionals, startup founders, and tech communities
Build reciprocal visibility through strategic comment presence on high-traffic accounts in our niche
DM Management

Monitor and manage the X DM inbox daily
Route inbound DMs — handle routine inquiries with approved templates, flag sales or partnership leads for the team
Maintain a DM log for lead tracking and follow-up
Trend Monitoring & Newsjacking

Monitor trending topics in AI, hiring, career development, and SaaS spaces daily using Trendsmap, X Explore, and Google Trends
Create reactive content within 30–60 minutes of relevant trends surfacing
Flag high-opportunity trends to the marketing team for broader cross-channel activation
Content Repurposing

Adapt existing LockedIn AI content — blog posts, LinkedIn articles, YouTube videos, product updates — into X-native formats
Turn long-form content into punchy tweets, thread series, and quote cards
Ensure nothing leaves the content pipeline without an X distribution plan
Analytics & Reporting

Produce a weekly performance report covering: follower growth, impressions, engagement rate, top-performing posts, and link clicks
Identify content patterns and make strategy recommendations based on data
Track monthly progress against agreed growth KPIs
WEEKLY TASK & TIME BREAKDOWN

Tweet writing & scheduling – Daily – 2-4 hrs
Thread creation – 2–4x per week – 2-4 hrs
Engagement (replies, mentions, proactive) – Daily – 2-4 hrs
DM monitoring & response – Daily – 2-4 hrs
Trend monitoring & newsjacking – Daily – 2-4 hrs
Content repurposing from other channels – 3x per week – 2-4 hrs
Analytics & weekly reporting – Weekly – 1–2 hrs
CONTENT STRATEGY YOU WILL EXECUTE

The X account will operate on a defined content mix. You are responsible for maintaining this ratio consistently:

70% — Educational or entertaining content: interview tips, career advice, AI trends, job search strategy, product insights. Content that provides standalone value whether or not the reader ever buys.
20% — Engagement & community content: joining trending conversations, replying to thought leaders in our niche, sharing hot takes on hiring culture and AI tools.
10% — Promotional content: product features, case studies, user wins, sign-up prompts. Used sparingly and framed in terms of value.
Core Content Pillars:

Interview preparation and performance coaching
AI tools for career and productivity
Job market trends and hiring insights
Founder and startup culture (LockedIn AI POV)
Product education and user success stories
TOOLS & PLATFORMS

You should be proficient in — or able to quickly learn — the following:

Scheduling: Buffer, Hootsuite, Later, or X native scheduler
Analytics: X Analytics, Sprout Social, or Audiense
Design: Canva or Adobe Express for quote cards and visual content
Trend monitoring: Trendsmap, X Explore, Google Trends
Content management & calendar: Notion (our primary PM tool)
Communication & reporting: Slack, Loom, Google Sheets
REQUIREMENTS

Must-Have

Documented experience managing and growing a Twitter/X account — agency, client, or personal brand
Demonstrated ability to write platform-native X content: short-form tweets, threads, polls, and reply-bait posts
Strong written English — near-native fluency required, as you will be writing in an executive brand voice
Understanding of X algorithm mechanics: threading, engagement windows, hashtag use, reply strategy
Ability to adopt and maintain a consistent brand voice with minimal supervision after onboarding
Experience with at least one scheduling tool (Buffer, Hootsuite, or equivalent)
Comfortable working independently, managing a content calendar, and hitting daily output targets
Nice-to-Have

Experience in the SaaS, tech, or AI space — understanding of the audience we’re speaking to
Familiarity with career development, recruitment, or HR content — our core subject matter
Experience managing X alongside other platforms (LinkedIn, Instagram) simultaneously
Basic Canva skills for quote card and visual post creation
Experience with X Ads or promoted posts in addition to organic management
HOW SUCCESS IS MEASURED

In the first 30 days, you will be evaluated on:

Voice accuracy — content is indistinguishable from the founder’s own writing within 2 weeks
Posting consistency — zero gaps in the agreed daily posting schedule
Response time — all mentions and DMs addressed within the agreed SLA
From Day 31 onwards, ongoing KPIs include:

Monthly follower growth rate (target set at onboarding based on current baseline)
Weekly engagement rate vs. platform benchmark for our niche
Thread performance — average impressions and engagement per thread
Content repurposing output — number of X posts derived from other channel content per week
Weekly report delivery — submitted every Friday by EOD
WORKING ARRANGEMENT

This role requires daily activity during peak X engagement hours for our audience (primarily US time zones). You should be available to monitor trends and post reactive content in near-real-time during at least a 4-hour overlap with US Eastern or Pacific business hours.

You will report to the Head of Marketing and participate in a brief weekly sync (Mondays) and submit a Friday EOD performance report. Outside of that, this is a high-autonomy role — we expect you to manage the account proactively without being chased for output.

HOW TO APPLY

To be considered, please submit the following:

Links to 2–3 X accounts you currently manage or have previously managed — include a brief note on your contribution to each
3 sample tweets and 1 sample thread (5+ posts) written for LockedIn AI — use your best judgment on voice and topic based on what you know about our product
Your availability (hours per week, time zone, and overlap with US hours)
Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

If you are looking for flexible remote work, we encourage you to apply.