Our client is a global, AI-powered wellness platform focused on inspiring and engaging workforces through personalized wellness experiences. Their offering includes challenges, coaching, rewards, next-generation Employee Assistance Programs (EAP), and health management solutions. The platform supports both employees and administrators by delivering scalable, data-driven engagement across the full wellness journey.
Location
Fully-Remote (Work from Home) | 9:00 AM – 5:00 PM EST
Role Overview
The Lifecycle Marketing Specialist will own the strategy and execution of user engagement across the full lifecycle, from activation and onboarding through retention and reactivation. This role is responsible for designing, building, and optimizing multi-channel lifecycle programs that drive consistent usage, habit formation, and long-term loyalty.
This is a hands-on, strategic role working closely with Product, Data, Engineering, Marketing Ops, and Sales. The ideal candidate is highly analytical, systems-oriented, and experienced in building scalable lifecycle programs powered by behavioral data, experimentation, and personalization.
Key Responsibilities
Lifecycle Strategy & Ownership
Develop and lead lifecycle engagement strategies across activation, onboarding, engagement, retention, and winback
Design motivating, human-centered lifecycle messaging that scales across diverse user segments and use cases
Ensure lifecycle programs support both user value realization and business objectives
Marketing Automation & Triggered Journeys
Own lifecycle orchestration within Iterable, including:
Triggered journeys based on user behavior and milestones
Onboarding, adoption, habit-building, and reactivation flows
Continuous optimization of timing, logic, and messaging
Act as the subject matter expert for lifecycle automation strategy and execution
Data, Analytics & Insights
Own lifecycle reporting and analysis using Mixpanel, including:
Funnel analysis to identify drop-off points
Cohort analysis to inform retention strategies
Scalable dashboards to track lifecycle performance
Translate behavioral data into clear insights and optimization recommendations
Lifecycle Data Management
Partner with Marketing Operations to ensure clean, scalable lifecycle data
Support audience segmentation, lifecycle stage definitions, property governance, and suppression logic
Ensure data integrity across lifecycle tools and reporting systems
Multi-Channel Engagement Expansion
Develop engagement strategies beyond email and push notifications, including:
Slack nudges to drive participation and invitations
Microsoft Teams reminders to improve attendance and follow-through
Zoom post-session follow-ups to sustain engagement after live events
Cross-Functional Collaboration
Partner closely with Product and Engineering to align lifecycle strategy with product features and data instrumentation
Collaborate with UX to define message moments, tone, and in-app engagement experiences
Work with Marketing Ops to ensure lifecycle scalability, governance, and tooling alignment
Qualifications
Experience
3+ years of experience in Lifecycle, CRM, or Engagement Marketing
Experience and deep knowledge of Mixpanel and Iterable is a must.
Background in B2B SaaS, health, or wellness technology is a nice-to-have.
Skills
Hands-on experience with lifecycle and marketing automation platforms (Iterable, HubSpot, Braze, Marketo, or similar).
Strong analytical skills with the ability to turn data into actionable insights (SQL familiarity is a plus)
Deep understanding of segmentation, A/B testing, and lifecycle optimization best practices
Experience building messaging strategies for multiple user types (e.g., admins vs. end users)
Mindset & Attributes
Ownership-driven with a strong bias toward execution and iteration
Highly analytical, structured, and detail-oriented
Proactive self-starter who thrives in fast-paced, cross-functional environments
Clear and confident communicator with strong written and verbal skills
What Success Looks Like
Improved activation rates and faster achievement of onboarding “aha” moments
Increased Weekly Active Users (WAU) and reduced churn across user segments
Strong lifecycle campaign performance (open rates, CTRs, conversions)
Consistent experimentation cadence driving measurable improvements
Actionable insights that influence product and marketing roadmaps
Opportunity
This role offers the opportunity to own and scale a critical lifecycle function within a growing AI-powered wellness platform. You will directly impact user engagement, retention, and long-term value while helping shape how personalization, automation, and data-driven experiences are delivered at scale.
Application Process:
To be considered for this role these steps need to be followed:
If you’re interested in this role, check out more information on the official website And apply now!
