Job type: Full-time or 30 hours per week, permanent
Salary: Circa £55,000 per annum FTE, depending on experience and location
Location: This is a hybrid role where you’ll be mainly based from home but there will be regular travel for meetings with your colleagues and partners.
Please note: We’re sharing this opportunity across a number of job boards and locations to reach as many potential applicants as possible. However, this is one single position – so wherever you see it, it’s the same great role.
What you’ll be doing
As our Digital Marketing Specialist, you’ll play a big role in helping the right people find Fitzgerald, understand what we do and choose to work with us.
You’ll lead our paid and organic digital marketing activity, turning our wider business and marketing strategy into a clear day-to-day digital plan. Your focus will be on driving enquiries, engagement, acquisition and brand awareness, whilst making sure our digital channels deliver real, measurable return.
This is a hands-on role with a big focus on implementation and execution. You’ll be our first dedicated performance marketing hire, which means you’ll have real ownership and influence over how we approach digital marketing as we grow.
This means you’ll:
- Lead Fitzgerald’s performance marketing activity across paid and organic channels, with full ownership of execution and results.
- Design and deliver digital marketing campaigns that support our wider commercial goals and reach the right B2B audiences.
- Translate strategy into action, building and running a clear, effective day-to-day digital marketing plan.
- Optimise channel mix, budgets and performance, focusing on what delivers the biggest impact and ROI.
- Drive organic traffic and lead generation through focused SEO and GEO.
- Take ownership of website performance and technical health, including SEO hygiene, site audits, crawlability, indexing, redirects, links and page speed.
- Build and publish website pages and blog posts using provided content, making sure pages are well structured, optimised and conversion-focused.
- Develop new online partnerships that generate new business leads, from initial setup through to testing and proving value.
- Analyse performance data to understand what’s working, what isn’t, and how we can keep improving.
- Work closely with the Head of Communications to keep digital activity joined-up and aligned.
- Collaborate with external specialists and mentors to make sure we’re always working smart and raising the bar.
About you
You’re an experienced digital marketer who enjoys getting stuck in and seeing your work make a big difference. You’re comfortable owning paid and organic activity end to end, and you enjoy balancing strategy with hands-on delivery.
You’re curious and commercially minded. You like testing ideas, learning quickly and focusing your energy on what delivers the biggest impact. You care about quality and detail, but you’re also pragmatic and know when it’s time to move fast.
You’ll bring:
- Significant experience in a similar digital marketing or performance marketing role.
- Solid experience leading paid and organic digital marketing activity in a growth-stage, B2B environment.
- Strong knowledge across performance marketing, SEO and digital best practice, including website optimisation and technical SEO fundamentals.
- Confidence working with data and digital tools (e.g. analytics, ad platforms, SEO tools) to understand performance and improve results.
- Experience managing digital media budgets and prioritising spend based on ROI.
- A collaborative approach and the ability to explain digital insight clearly to different audiences.
- Strong organisational skills, with the ability to juggle multiple channels, campaigns and priorities.
- A genuine interest in the HR and people space and how Fitzgerald shows up in the market.
It’s a bonus (but not essential) if you’ve worked in or alongside professional services, HR or people-focused businesses, or if you’ve supported insight-led content, partnerships or thought leadership activity.
The Perks:
We’re probably biased, but we think this role is exciting, interesting, fun, challenging, full of growth opportunities… we could go on. All that aside, we also offer:
- Competitive salary (circa £55,000 per annum FTE).
- 25 days holiday when you start employment with us, 27 days after a year of service and 29 days after two years’ service + bank holidays.
- Career qualifications supported and paid for where relevant with progression and development opportunities.
- Monthly homeworking allowance and all equipment provided.
- Flexible working patterns to make sure you have a good balance between your work and home life.
- A wide range of support in your role internally and externally and a hugely supportive and friendly team.
- 4% employer pension contributions, with a minimum of 4% employee contributions.
- Shopping discounts platform, flu vaccinations and technology and cycle to work salary sacrifice schemes.
- Enhanced family leave.
- Paid for social events and virtual get-togethers.
- Employee assistance programme.
- Life assurance at 4 times basic salary.
- Unlimited remote GP appointments available 24/7.
- A range of other health and wellbeing benefits.
How to apply
Our application process helps you get to know us just as much as it helps us get to know you. Following an initial call to get to know you better, it includes a short online assessment, a virtual interview, psychometric testing, and a concluding in-person meeting.
If this sounds like your kind of role, APPLY NOW (you’ll be redirected to our careers site) — we can’t wait to hear from you.
We’re committed to building a diverse and inclusive team and actively encourage applications from people of all backgrounds.
About Fitzgerald
We’re a full-service HR consultancy that partners with clients to help their people and businesses thrive. Sometimes we act as their in-house HR team, sometimes as an extension of their existing people team — but always as a trusted partner that genuinely cares.
People sit at the heart of every business success story. Our job is to help clients create workplaces where those people can do their best work — even when things get tricky.
Why join us?
At Fitzgerald, we think one-size-fits-all doesn’t make anyone look good. Instead, we promise to make space for you to bring your whole self to work, not just your job title.
Job titles change, after all. Working here, in time yours might too. We’re betting the future of our business on each of us, so we don’t just talk about development – we invest in it. Specifically, we invest in you.
So if you want to learn something new or deepen your expertise, you do the work and we’ll support you all the way. Because when you get better at what you do, so do we.
And when life throws curveballs – which it always will – we’ll make sure you’ve got the flexibility and support you need. We understand that time to rest and recharge is important and we’ll make sure you get it, along with a work/life balance that always treats you like an adult (and trusts you accordingly).
Because we want everyone here to play a big part in what comes next for Fitzgerald, to build our future, be involved in decisions, and be valued for your input.
We’re Fitzgerald. We do work that works for you.
If you’re interested in this role, check out more information on the official website And apply now!
